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Social Media Strategy for New Jersey Bride
01_Project Details
02_Project Goals
03_Creative Process
04_Skills
05_Results
New Jersey Bride is NJ's premier wedding magazine, website and private facebook group. Their main purpose is to help connect NJ wedding couples with NJ vendors. New jersey Bride needs help gaining brand awareness online for advertisers and wedding planning couples.
Increase brand awareness digitally and traffic flow to the website.
Develop an editorial calendar to organize a consistent posting schedule. Testing and finding out what the audience engages with on each platform, promoting wedding planning advice by topic, trends and sponsored posts.
Google Analytics, Canva, Social Media Copywriting
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Social media accounted for 11.37% of total website pageviews in 2024.
Proven Content Success
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Using reels combined with content the audience is interested in resulted in an increase in reach and link in bio clicks on Instagram.
New content that the audience responded well to resulted in a 7.4% click-through-rate on Facebbok.
Tailoring content to the platform resulted in a 4.9% click-through-rate on Pinterest.
Tik Tok
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Using trending sounds and content resulted in an increase in reach on Tik Tok.