Digital Strategy for Achim Home Decor

01_Project Background

Achim Home Decor is an e-commerce home furnishing brand that sells through online retailers, including but not limited to Amazon, Walmart, Home Depot and Wayfair. This brand has no online presence and requires assistance in establishing and growing its digital footprint.

02_Project Goals

Increase brand awareness by developing a consistent posting schedule across multiple social platforms. Create a website that customers can browse through like a catalogue. Increase product sales.

03_Creative Process/Strategy

Develop a rolling editorial calendar and content outline to organize the posting schedule and content creation. Since products cannot be purchased directly through the website, a blog and email marketing was implemented to provide purchasing links to consumers.

04_Skills Developed

Adobe Photoshop, content creation, wix web builder, email marketing, influencer marketing, giveaway campaigns and paid media experience

06_Results