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​Social Media Strategy for Design NJ
01_Project Background
02_Project Goals
03_Creative Process/Strategy
04_Skills Developed Used
05_Results
Design NJ Magazine is New Jersey's source for stories on upscale interior design, architecture and landscaping. With the rise in online readerships and the decline of print publications, Design NJ needs support in generating website clicks to boost online ad sales.
Increase brand awareness and traffic flow to website.
Develop an editorial calendar to organize a consistent posting schedule. Create branded content on social media. Track all social media posts to understand what the audience responds to and tailor accordingly.
Google Analytics, Canva, Social Media Copywriting
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Social media accounted for 6% of total website pageviews in 2024.
Proven Content Success
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Branded content on instagram resulted in an increase in link in bio clicks
New content that the audience responded well to resulted in a 23% click-through-rate on Facebook.
Tailoring content to the platform resulted in a 2.6% click-through-rate on Pinterest.
Tik Tok
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Tailoring content to the platform resulted in increased followers by 180% and reach by 876% on Tik Tok.